Content Team 
South Africa’s tourism sector is set to maintain a steady recovery in 2025 following a moderated rebound in 2024. According to the Tourism Trends in South Africa 2025 report, the industry’s direct and indirect contribution to GDP reached 8.8% in 2024, with an increased employment rate of 15% as compared to 2023. While still below pre-pandemic levels, the growth trajectory remains positive, supported by a revival in business travel, advancements in travel technology, and the increasing demand for unique travel experiences such as wellness and adventure tourism. However, challenges persist, including concerns over safety and security, infrastructure constraints, and unpredictable global events.
Looking ahead, international tourist arrivals are expected to rise steadily, driven by strategic initiatives such as expanded direct flight routes, improvements in the visa system, and targeted marketing campaigns. Investment in infrastructure and the promotion of niche tourism segments, such as luxury, eco-tourism, and long-stay accommodations for remote workers, are set to accelerate growth. Additionally, the Trusted Tour Operator Scheme is expected to boost arrivals from key markets like India and China, while demand for off-the-beaten-path destinations continues to surge.
A major highlight for South Africa’s tourism sector in 2025 is its role as the host of the G20 Summit, presenting a prime opportunity to showcase its diverse travel offerings and ability to handle global events. The industry’s contribution to GDP is projected to rise to 10.8% by 2034, with an estimated 720,000 additional jobs created. As the country positions itself as a top destination for both business and leisure travel, sustained investment in safety, accessibility, and sustainable tourism initiatives will be crucial in securing long-term growth.
