Content Team 
The Rwanda Development Board (RDB) has entered a landmark partnership with renowned American entertainer and entrepreneur Steve Harvey to promote tourism and investment opportunities in the country. The agreement, signed on December 16, 2024, in Kigali, between RDB CEO Francis Gatare and Steve Harvey’s company, BILT LLC, is set to unlock new avenues for Rwanda’s growth on the global stage.
This strategic alliance is not just about tourism; it encompasses a broader vision. The partnership will focus on developing skills in film, media, and education, while also integrating health and wellness initiatives. One of the standout components of this collaboration is the plan to establish an academic institution through Harvey’s education company, Melt Education. This school will aim to nurture local talent and equip young Rwandans with the skills needed to excel in creative industries and other sectors.
Rwanda’s tourism sector has been on an impressive growth trajectory, with revenues surging by 36% from $445 million in 2022 to $620 million in 2023. The government’s ambitious target for 2024 is $800 million, and this partnership with Steve Harvey is expected to significantly contribute to achieving this milestone. Harvey’s high-profile status and global reach will shine an even brighter spotlight on Rwanda as a premier destination for tourism and investment.
The country’s efforts to position itself as a hub for international partnerships are bearing fruit, as evidenced by Harvey’s recent visits to Rwanda. These included his attendance at the prestigious International Automobile Federation (FIA) awards in Kigali. His frequent engagement with Rwanda underscores his commitment to amplifying the country’s global appeal.
The inclusion of film and media development in this partnership is particularly noteworthy. With a rich cultural heritage and breathtaking landscapes, Rwanda is poised to become a sought-after filming destination. By leveraging Steve Harvey’s extensive experience in the entertainment industry, the country can attract more international productions, thereby boosting local employment and fostering cultural exchange.
